Giorgio Armani is set to add another string to its bow as it has announced that a new womenswear line is in the works, entitled New Normal. While no details have been disclosed as to when the line will launch, it is known that it will be a full collection, full of "classic" items.
"It will show how I think today's women should dress," Giorgio Armani said himself yesterday, reports WWD. "The idea is to start from classic designs to create a new classic. It's a collection meant to last, which will be renewed as we go but will remain rooted in the classic style."
It adds to what is already shaping up to be a busy year for the designer and his eponymous fashion house. Silos Armani, the former Nestlé space that Armani purchased last year, will complete it´s renovations in time for Expo Milano 2015 in April while he will be busy curating an exhibition of his archive, which will also be shown in the space.
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