Women's Clothing Brand MM LaFleur Supports Women Running For Office - Digital Media Solutions |
- Women's Clothing Brand MM LaFleur Supports Women Running For Office - Digital Media Solutions
- 7 best clothing subscription boxes for 2020: Men's, women's, plus-size and more - CNET
- New women’s clothing store coming to Shoppes at River Crossing in Macon - Macon Telegraph
| Women's Clothing Brand MM LaFleur Supports Women Running For Office - Digital Media Solutions Posted: 25 Feb 2020 06:12 AM PST From Michelle Obama's bare arms to how much Alexandra Ocasio-Cortez pays for her suits, women in the political world are frequently and often harshly criticized for how they dress. M.M. LaFleur, a direct-to-consumer (DTC) womenswear brand would like to change that narrative, or at least help out women who are stepping onto the campaign trail. M.M. LaFleur Announces New "Ready To Run" Initiative On InstagramSarah LaFleur, Founder and CEO of M.M. LaFleur, released a statement on Instagram announcing the "Ready to Run" initiative. LaFleur explains "out of all of the elected offices in the U.S., only 27% are held by women," suggesting that, though clothes may not change representation in politics, a nice wardrobe can make life a little easier for female politicians who may lack the financial resources or time to build a wardrobe for the campaign trail. The post offers details on how women interested in the initiative can reach out to M.M. LaFleur. According to The Washington Post, within two days the company received more than 550 responses from women in elections at all levels and an outpouring of encouragement from customers. Non-Partisan Group "She Should Run" Partners With M.M.LaFleur"This is actually just about really increasing female representation in government," said LaFleur. "So I think we've really purposely tried to be as nonpartisan as we possibly can." A partnership with non-partisan organization "She Should Run" further emphasizes M.M. LaFleur's intentions to turn the "Ready to Run" program into a broader, ongoing brand-builder and social responsibility enterprise for the clothing brand. Founded in 2011, "She Should Run" set a goal in 2019 to recruit 250,000 women to run for office by 2030. "This [partnership with She Should Run] is part of our corporate social responsibility initiative," LaFleur added, "but hopefully it will have legs in terms of marketing as well." Social Responsibility Resonates With Younger AudiencesBrands that are able to effectively embrace social responsibility often resonate with consumers, particularly younger generations who often choose brands based on their shared values. The election is heating up, so brands that authentically align with values voters feel passionately about, in this case more women in politics, could be rewarded with positive engagement on social media, increased sales and brand loyalty. "A lot of women can't afford to buy the kinds of clothes that people expect of candidates," said LaFleur to The Washington Post. "If it's in any way a hurdle for these women, it brings me such joy that we can help alleviate that problem." Are You Looking For Innovative Ways To Resonate With Audiences?Digital Media Solutions® (DMS) builds dynamic, people-based marketing campaigns developed and optimized for conversion performance and leveraged to help brands create and launch multi-channel strategies that deliver the right message at the right time.
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| 7 best clothing subscription boxes for 2020: Men's, women's, plus-size and more - CNET Posted: 25 Feb 2020 07:25 AM PST Deal Savings Price You might choose to subscribe to a clothing box service for a number of reasons: to spice up your closet, to avoid trying on clothes at the store, to keep from getting burned out by the brick-and-mortar retail experience or just because the ads look cool. But choosing the right clothing subscription box might feel overwhelming. A quick Google search returns dozens of subscriptions to pick from -- many of which you may not've heard of. Though the services ultimately work the same way, each one has its own unique features. Deciding on a particular service comes down to your needs, style and budget. The most important thing to know about any of these services is that a stylist can't read your mind. The more information you can provide about what you like (and don't), the better your experience will be. We tried several clothing subscription boxes. Here are the ones we liked best for 2020. Read more: The 7 best fitness subscription boxes in 2020 for every workout style | Best razor and shaving subscriptions of 2020: Harry's, Dollar Shave Club, Billie and More  As a Stitch Fix user, I can report a positive experience. I'm always excited when I get a box, which you can customize to come at whichever frequency fits your schedule and budget -- no membership fee or monthly subscription required. My account is linked to one of my Pinterest boards, so my stylist can get more ideas of what I like, and she always leaves a thoughtful note in my box, which is a nice personalized touch. The Style Cards that come with each box also show different ways to pair the pieces (and often with basic items that are probably already in your closet). My advice, though, is not to shell out cash on an item unless you're sure you're going to wear it often enough. Sign up online or in the app (available on iOS or Android). Fill out a detailed style profile, including your sizes, whether you detest or love shopping, if you wear heels, what parts of your body you like to show off, and more. Stitch Fix offers styled boxes for men, women and kids, and lets you set a preferred price point between $25 and $500 per item (kids items start at $10 per item). I picked the lowest price bracket when I signed up, and in my last box, none of my individual items were over $60. You pay a $20 styling fee when your box is assembled, you get three days to try on the clothes, and you can return anything you don't want or like. The $20 fee applies to whatever you keep, and if you don't keep anything, you pay only that fee. If you love your box and keep everything, you also get a 25% Buy All discount. Stitch Fix also has a direct buy option called Shop Your Looks. At the top of the app, click Shop between Fixes and Style. This lets you purchase individual items-- pants, shoes, accessories-- to match the piece you already have. These can be ordered without getting another Fix.  Even though the average US woman's clothing size is between a Misses 16-18, many stores still cater to smaller sizes. This can make for an uncomfortable and discouraging shopping experience. But Dia & Co.'s style service defies the often limited and drab choices that make up extended sizes. The service offers sizes 14-32. My box was packed with vibrant, colorful items -- blouses, dresses, skirts, jeans, even a clutch. I always have trouble finding jeans that fit my waist and hips, and Dia nailed that. The box also mixed classic pieces, like a polka-dot blue wrap dress, with more colorful, patterned pieces that stepped outside my comfort zone. To use Dia & Co., you first take a style quiz that asks about your sizes, how clothes typically fit you, your style preferences and your preferred price range for items like tops, pants and dresses. You pay a $20 styling fee to have your box assembled. When the box arrives, you can buy what you like and return what you don't. The $20 fee applies at checkout to whatever you keep. You can order style boxes to best fit your schedule -- a monthly, bimonthly or a customized frequency -- as long as you try on and return clothes within five days. If you love your box and keep everything, you also get a 25% Buy All discount. There's also a boutique, if you're not quite ready to try a whole box.  If you're new to clothing boxes, Golden Tote might be a good way to see if you like the process. The first Monday of every month at 9 a.m. PT, new items are available for the box of your choosing, which doesn't require a subscription. The Golden Tote ($149) includes five pieces: two that you pick out and three surprise items a stylist chooses. The Mini Tote ($59) includes two pieces: one item from you and one from the stylist. The Surprise Tote ($89) includes three items chosen by a stylist based on your style profile. Again, there's no subscription required for any Tote, and even if you don't want to buy a Tote, you can still shop the boutique for single items instead. I was wary at first about the sizes, which were available only from XS to L. But with my Golden Tote, it was nice to be able to choose at least some of the pieces that would be sent to me, and when my Tote came in the mail, I was pleasantly surprised by the contents. My advice is to check out the new items as soon as possible, because sizes might wind up out of stock. The clothes selected by the stylist matched my style but also stepped outside my comfort zone just enough. The pieces are versatile and can be worn at work, with friends or at home, and even for a date night.  My husband and I both tried out The Mr. & Ms. Collection, a rental styling subscription service. It was a little intimidating at first because the site asked for our inseam lengths, dress shirts were sized numerically, and there was overall more fashion terminology involved, which was a little unfamiliar to us. The detailed process was worth it, though. When we got the packs, my husband was thrilled with how his jeans fit, and that the shirts could be worn at work or at home. The items in my pack lined up with my style perfectly, worked together as an outfit and could easily pair with other pieces in my closet. You can subscribe to either The Mr. Collection or The Ms. Collection. The service works a little differently than many of the others. First, you sign up, pick a membership package and fill out your style profile. Once you get the box in the mail, you can hang onto the clothes for as long as you like, and then return them. If you really like something, you can buy it for up to 50% off. After you return your rentals, the service ships out your next pack, and your membership renews monthly. The Mr. & Ms. Collection has four membership plans, which vary by price, number of items, and shipping speed. The standard once-a-month box that includes three items costs $59 a month. The premium once-a-month box includes four items and costs $69 a month. A standard unlimited box includes three items and unlimited boxes each month for $79 a month, and a premium unlimited box includes four items and unlimited boxes each month for $89 a month.  A Menlo Club subscription box combines multiple aspects of menswear: clothes, shoes and athleisure. As with many other boxes, you first take a style quiz, and then you get two clothing items per month in the mail. The Menlo clothes are casual enough to wear on their own if you're a more subtle dresser, but the more items you acquire, the more you can put together new outfits and step outside of your fashion comfort zone. In addition, the Menlo store, which anyone can shop from without an account, often has good sales on designer brands -- like $58 pants for $10. If you're a member, you also get 25% off in the store. My husband's Menlo Club package consisted of dark-wash jeans and a white long-sleeve henley. His style is very laid-back, so those items would fit easily into his closet. The jeans would be easy to dress up or wear casually. Since he usually wears dark colors, the white was a nice change. A service membership to Menlo costs $60 per month, and it's easy to cancel (or skip a month) if you find out that it's not for you -- just make sure to do it before you're charged that month. Menlo doesn't offer returns on packages, but you can swap items if something doesn't fit. You can also subscribe to a seasonal membership, where a package is delivered every three months for $75.  Stylogic is a clothing subscription service that offers women's sizes 12-36. What I liked most about it was how fast the service picked up on my style based only on my style profile. I also liked that each box provides a full outfit, while other services tend to include pieces that may or may not go together. Stylogic included a skirt, a cardigan, a top, a pair of shoes and a bracelet. The outfit matched my style and was still a little adventurous. A Stylogic box includes five items, and you get seven days to try them on. There is a $20 styling fee that applies to whatever you keep, and if you don't keep anything, you pay only that fee. If you love your box and keep everything, you get a 20% discount.  Each package from Trendy Butler includes at least two clothing items from brands like Eleven Paris, Civil Society, Zanerobe, WeSC and Superdry that're meant to build out your wardrobe. My husband's sample package included three items: a gray long-sleeve shirt, a dark blue button-down and a pair of dark blue slacks. The items were able to work together and could integrate easily into his closet, without stepping too far outside his comfort zone. The packages cost $65 per month with no styling fee -- you get to keep everything. The credit card on your account is charged the day you place your order and the same day the following month. Trendy Butler also has an online shop where you can buy specific pieces with your account. If something doesn't work in your box, Trendy Butler offers returns (not refunds) and exchanges for members through its support email. You must have received the items in the last 60 days, explain why the items don't work so Trendy Butler can improve your profile, and have the clothes in "unworn condition" with the tags still on. If the items meet these criteria, you'll be sent a prepaid return label. Originally published earlier; picks verified for 2020. Updated previously to note that Stitch Fix doesn't have membership or monthly fees.  |
| New women’s clothing store coming to Shoppes at River Crossing in Macon - Macon Telegraph Posted: 25 Feb 2020 11:07 AM PST [unable to retrieve full-text content]New women's clothing store coming to Shoppes at River Crossing in Macon Macon Telegraph  |
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